Majid Al Futtaim (MAF), Carrefour’s exclusive franchisor in the Middle East, opened a first wholesale store in Egypt in May 2022. Located in the October City mall (West of Cairo), it is the first store under the Supeco banner in the country. Readers will remember that Supeco’s hybrid concept also sells in Europe.
This store has two distinct areas: a traditional supermarket (open to the public) and another restricted to wholesalers in bulk. The company noted that another 4 similar stores are...