Mango Upside Down Teen Pop Up, The Concept of the Month

Featured image of the article Mango Upside Down Teen Pop Up, The Concept of the Month
Publication

20 May 2021 à 23h56

Updated on 21 May 2021 à 10h51

Reading time

3 minutes

Publication: 20 May 2021 à 23h56, Updated on 21 May 2021 à 10h51

Reading time: 3 minutes

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Will the TikTok podium become a must in retail merchandising? This is the vision of the Spanish retailer Mango in a new pop-up store for teenagers based in Barcelona. Magda Espuga, CEO of the consulting company Kiss Retail, shares her analysis.
Publication

20 May 2021 à 23h56

Updated on 21 May 2021 à 10h51

Reading time

3 minutes

Publication: 20 May 2021 à 23h56, Updated on 21 May 2021 à 10h51

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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Called “Upside Down teen pop-up”, it opened in Barcelona, on Rambla Catalunya, 76. The grand opening took place on April 26 and will be open for two months. The store includes a podium for choreographing or taking selfies, floor-to-ceiling candy-pink decoration, plenty of electrical sockets for recharging a smartphone and free stickers.

Over a floor area of 200 sq.m. the store offers a small range of stock, giving examples to encourage online ordering. Designed for teenagers aged 11 and up,...

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