In the context of an economic spending crisis in Morocco, the dairy-product maker Danone issued a profit warning, reporting a significant fall in annual margin and turnover for the Moroccan business. In the first half year ending in June 2018, the turnover of Danone-Morocco decreased by 20% year-on-year, reported at €225 million. During the peak of the crisis, from April 20th to late May 2018, sales plummeted by 50%. However, Danone confirmed an intention to remain operational.
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