Mc Donald’s Chicago Flagship: Service & sustainability married to technology

Publication

11 September 2018 à 12h09

Updated on 10 May 2019 à 16h56

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1 minute

Publication: 11 September 2018 à 12h09, Updated on 10 May 2019 à 16h56

Reading time: 1 minute

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Publication

11 September 2018 à 12h09

Updated on 10 May 2019 à 16h56

Reading time

1 minute

Publication: 11 September 2018 à 12h09, Updated on 10 May 2019 à 16h56

Reading time: 1 minute

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In August the fast-food chain opened a new format of restaurant in Chicago prior to refitting American units. Near the corporate HQ, this flagship is part of a global “Experience of the Future” (E.O.T.F.) initiative, designed to enhance a customer experience with more convenience and personalisation.

McDonald’s E.O.T.F. restaurants aim to offer functionality of mobile devices within a modern restaurant environment.
The 1,765 sq.m Chicago flagship features an environmentally-friendly d

…
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