Amid the highly competitive fashion markets, targeting modern and anticonformist young menalongside mixing eclectic and classical fashion styles has proved to be a successful strategy for an array of European retailers. In February 2017, the prime fashion retailer Sandro (SMCP Group, owned by Chinese Shandong Ruyi) opened its 1st dedicated menswear store on Via Manzoni in Milan near The Scala, covering 80 sq.m on two levels. At the end of 2016, Sandro ran 10 stores in Italy, all being...
MENSWEAR FASHION IS GAINING TRACTION
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