Metro cash-and-carry targets Kirana stores in India

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India is a country of small and independent business, with 12 million retailers operating ‘kirana’ stores, known as “little shops”. Arvind Mediratta, C.E.O., Metro Cash and Carry (India), believes that the cash and carry model of Metro group is a great for India. With 27 stores in this market and a turnover of US$37 billion in 35 countries. Metro is planning to introduce digital technology for ‘kirana’ stores, rather than compete with huge e-commerce brands and modern retailers. The

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