Could you please introduce yourself?
My name is Mia and I am 24. I live in Copenhagen and I’m a student at Copenhagen Business School, working at the same time in the Retail Institute Scandinavia. I live in a flat with my boyfriend, who’s working full time. My monthly revenue is €1,700. As my rent is €600, it leaves me about €700 for non-food consumption and €350 for grocery and restaurants. I have dinner away from home once every 10 days.
How do Millennials like you shop?
My generation is...