[mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media

Featured image of the article [mind Retail Day] How Mousquetaires, Marionnaud and URW maximise in-store retail media
Publication

26 May 2025 à 15h32

Updated on 23 July 2025 à 18h47

Reading time

7 minutes

Publication: 26 May 2025 à 15h32, Updated on 23 July 2025 à 18h47

Reading time: 7 minutes

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Publication

26 May 2025 à 15h32

Updated on 23 July 2025 à 18h47

Reading time

7 minutes

Publication: 26 May 2025 à 15h32, Updated on 23 July 2025 à 18h47

Reading time: 7 minutes

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In a challenging retail environment, more and more retailers’ own media agencies are focusing their strategy on promoting their offline assets, particularly through DOOH, to complement their online offering. At the mind Retail Day opening conference on May 21, 2025, Florent Martini (Les Mousquetaires), Feifei Wei (Marionnaud Optimo) and Candice Mayer-Gillet (Westfield Rise) shared their action plans in this area.

While in France, retail media revenue grew by 14% to €1.22 billion in 2024...

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