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Retail media, which is almost mature in grocery and to a lesser extent at electronics retailers, is now taking off in non-food marketplaces. How do they scale up? What KPIs and margin levels can be achieved? The first edition of the mind Retail Day, held in Paris on June 19, reviewed these questions with Sacha Bismuth (Mirakl Ads), Olivier Breton (Pixmania), Maëlle Guillemot (La Redoute), Thibault Hennion (Unlimitail), Claire Koralewski (Mediaperformances) and Fabien Scolan (Adevinta).
In France, e-retail media reached €1.1 billion in 2023, up 24% year-on-year after a 32% uplift in 2022. With the expected end of third-party stored computer “cookies” announced for 2025, this market is now being driven by a number of non-food marketplaces, such as Kingfisher, Adeo or La Redoute, who are structuring their retail media offers.
Retail media, an integral part of the digital marketplace
“Today, everyone’s talking about retail media, but before investing further, there’s a question tha
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