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To boost the display and performances of a fruit and vegetable aisle, Auchan Retail is testing new IoT functionalities with electronic label supplier Hanshow. Samir Amellal, Chief Information Officer at Auchan Retail, explains the details.
In terms of omnichannel retail, electronic shelf labels (ESL) play a central role as a tool linking digital to physical stores. This is the case at the Auchan grocery retailer. After renewing a five-year contract with Hanshow in 2022 (turnover 2022 was €200 million) for the French market, the grocery retailer is now finalizing the roll-out of these connected objects across the rest of the stores and views extra functionalities.
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Article authors
Sophie Baqué
Chief Editor of mind Retail