How e-retail media technology companies are positioning themselves

An article by Sophie Baqué

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Publication

11 May 2023 à 09h46

Updated on 12 May 2023 à 17h21

Reading time

2 minutes

Publication: 11 May 2023 à 09h46, Updated on 12 May 2023 à 17h21

Reading time: 2 minutes

Criteo, Publicis with Citrus Ad, Mirakl Ads, Microsoft with PromoteIQ, Casino with RelevanC and Tryger are the main players offering technologies dedicated to retail media in France. When did they launch their activity? Who are their main customers? What are their pricing models?

An article by Sophie Baqué

Add mind Retail to your sources

Publication

11 May 2023 à 09h46

Updated on 12 May 2023 à 17h21

Reading time

2 minutes

Publication: 11 May 2023 à 09h46, Updated on 12 May 2023 à 17h21

Reading time: 2 minutes

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On a global level, retail media has once again emerged as the big winner in the advertising market for 2022, with revenue of US$100 billion last year, with a forecast by WPP of US$160 billion by 2027. Amazon earned US$37.8 billion in advertising revenue, up by 21%.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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