![Featured image of the article [mind Retail Exclusive] Buoyed by the success of Daumesnil, a 2nd Ikea design studio is announced in Paris](https://www.mind.eu.com/wp-content/uploads/sites/6/2024/09/IKEA-INGKA-Jesper-Brodin.png)
At the inauguration of a first Ikea store in Paris within its own shopping centre, C.E.O. Jesper Brodin confirmed his retail and CSR priorities for 2025. With more than 10,000 appointments per year at Daumesnil, the design studios are at the heart of the group's urban strategy.
On September 12, the Ikea Group (turnover 2023: €47.6 billion, up by 7.3%) inaugurated a new store at Italie 2 in Paris (6,200 sq.m of sales area, replacing the Madeleine store), while at the same time increasing the number of design studios. In these stores, customer appointments are free for members of the Ikea Family program, and charged €9 for non-members. After opening in Toulouse and La Rochelle in September 2024, “we have a 2nd design studio in the pipeline in Paris,” said a Senior...
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