[mind Retail Exclusive] Buoyed by the success of Daumesnil, a 2nd Ikea design studio is announced in Paris

Featured image of the article [mind Retail Exclusive] Buoyed by the success of Daumesnil, a 2nd Ikea design studio is announced in Paris

An article by Sophie Baqué

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Publication

16 September 2024 à 11h08

Updated on 14 January 2025 à 18h46

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2 minutes

Publication: 16 September 2024 à 11h08, Updated on 14 January 2025 à 18h46

Reading time: 2 minutes

At the inauguration of a first Ikea store in Paris within its own shopping centre, C.E.O. Jesper Brodin confirmed his retail and CSR priorities for 2025. With more than 10,000 appointments per year at Daumesnil, the design studios are at the heart of the group's urban strategy.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

16 September 2024 à 11h08

Updated on 14 January 2025 à 18h46

Reading time

2 minutes

Publication: 16 September 2024 à 11h08, Updated on 14 January 2025 à 18h46

Reading time: 2 minutes

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On September 12, the Ikea Group (turnover 2023: €47.6 billion, up by 7.3%) inaugurated a new store at Italie 2 in Paris (6,200 sq.m of sales area, replacing the Madeleine store), while at the same time increasing the number of design studios. In these stores, customer appointments are free for members of the Ikea Family program, and charged €9 for non-members.

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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