[mind Retail Exclusive] Carrefour tests the retail media solution developed by Vusion and Mediaperformances

Featured image of the article [mind Retail Exclusive] Carrefour tests the retail media solution developed by Vusion and Mediaperformances

An article by Morgane Monteiro and Sophie Baqué

Publication

26 September 2024 à 14h57

Updated on 14 January 2025 à 18h43

Reading time

2 minutes

Publication: 26 September 2024 à 14h57, Updated on 14 January 2025 à 18h43

Reading time: 2 minutes

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An article by Morgane Monteiro and Sophie Baqué

Publication

26 September 2024 à 14h57

Updated on 14 January 2025 à 18h43

Reading time

2 minutes

Publication: 26 September 2024 à 14h57, Updated on 14 January 2025 à 18h43

Reading time: 2 minutes

Share
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In-store operational teams will be able to manage retail media campaigns That’s the promise of the partnership announced on September 18, 2024, between omnichannel retail media specialist Mediaperformances and in-store digitalisation solutions provider Vusion (formerly SES-Imagotag). The fruit of this partnership, called Content Management System, will combine hardware (DOOH, e-paper, V-rail) and software dedicated to programming, publishing and media planning. Depending on the layout and...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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