[mind Retail Exclusive] Decathlon launches rental for business customers

Featured image of the article [mind Retail Exclusive] Decathlon launches rental for business customers

An article by Sophie Baqué

Publication

21 June 2024 à 15h18

Updated on 14 January 2025 à 18h52

Reading time

4 minutes

Publication: 21 June 2024 à 15h18, Updated on 14 January 2025 à 18h52

Reading time: 4 minutes

Against the backdrop of a slowdown in the core B2C business, particularly in the digital space, Decathlon detailed a shift towards professional customers at mind Retail Day. Over the next 2 years, the Decathlon Pro entity, headed by Anne-Laure Grand, is set to become the company's main growth driver.

An article by Sophie Baqué

Publication

21 June 2024 à 15h18

Updated on 14 January 2025 à 18h52

Reading time

4 minutes

Publication: 21 June 2024 à 15h18, Updated on 14 January 2025 à 18h52

Reading time: 4 minutes

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At the mind Retail Day held in Paris on June 19, Decathlon (sales 2023 of €15.6 billion, up 4.4%) announced the launch of a new service for business customers. “Following on from what we’re doing in B2C with bike and tent rentals in particular, which is going very well, Decathlon Pro yesterday launched a rental service for professional customers, said Anne-Laure Grand, Managing Director of Decathlon Pro during a round-table discussion. We’ve started with laser shooting, for which we’ve had...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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