![Featured image of the article [mind Retail Exclusive] In addition to X, Yuka users will soon be able to contact brands on Instagram and LinkedIn](https://www.mind.eu.com/wp-content/uploads/sites/6/2025/01/yuka-preview-fr.png)
Three months after enabling users to contact FMCG and beauty brands live, Julie Chapon, co-Founder of the Yuka product safety app, revealed results of the feature to mind Retail.
Launched on November 19, 2024, the new ‘Contact The Brand’ feature offers Yuka users (2023 sales: €3.8 million, up by 80% in a year, 65 million users in 6 countries) a service to ask brands to change the composition of a product, by email or on the X social network.
Of the 5 million products listed in the application (60% food and 40% cosmetics), 10,000 food products can be reviewed by customers in France, and 45,000 in the U.S.A. Considering products common to both markets, this gives a total o
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.