[mind Retail Exclusive] In-store analytics: two European retailers sign up with Stratacache

Featured image of the article [mind Retail Exclusive] In-store analytics: two European retailers sign up with Stratacache

An article by Sophie Baqué

Publication

21 January 2025 à 18h34

Updated on 24 July 2025 à 10h43

Reading time

3 minutes

Publication: 21 January 2025 à 18h34, Updated on 24 July 2025 à 10h43

Reading time: 3 minutes

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The new generation of Walkbase radars (Stratacache Group)0, launched at NRF and using millimetre waves, will be deployed in 2025 by two European retailers, mind Retail has learned.

An article by Sophie Baqué

Publication

21 January 2025 à 18h34

Updated on 24 July 2025 à 10h43

Reading time

3 minutes

Publication: 21 January 2025 à 18h34, Updated on 24 July 2025 à 10h43

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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On January 13, 2025, Walkbase, a subsidiary of the Stratacache group (Scala, PRN, Idklic, Walkbase) presented millimetre-wave sensor technology at the NRF. The aim of this technology is to accurately measure customer behaviour in stores (knowledge of hot zones, customer journeys) in order to propose appropriate layouts and more effective advertising solutions.

After beta-testing in 5 supermarkets in the U.S.A between July and December 2024 (the name of the chain is confidential), the system...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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