In the Emirates, the Chalhoub Group (750 stores selling fashion, beauty, lifestyle, jewelery and eyewear products) is characterized by a hybrid model : it operates stores for 8 own brands, 300 partner brands, and created “The Greenhouse“, an incubation space and accelerator for start-ups.
One of the most promising solutions for 2023 is the British firm Confer With. Piloted in 2023 with one of the Group’s partner brands, this enables sales staff to interact with customers online via a...