[mind Retail info] Auchan Retail launches a website dedicated to B2B customers

Featured image of the article [mind Retail info] Auchan Retail launches a website dedicated to B2B customers

An article by Sophie Baqué

Publication

17 November 2023 à 13h57

Updated on 20 November 2023 à 18h59

Reading time

2 minutes

Publication: 17 November 2023 à 13h57, Updated on 20 November 2023 à 18h59

Reading time: 2 minutes

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In France, Auchan Retail has just launched Auchanpro, a website entirely dedicated to businesses. This B2B digital initiative, one of the first in the local supermarket sector, aims to secure business amid falling purchasing power of local households.

An article by Sophie Baqué

Publication

17 November 2023 à 13h57

Updated on 20 November 2023 à 18h59

Reading time

2 minutes

Publication: 17 November 2023 à 13h57, Updated on 20 November 2023 à 18h59

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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According to Kantar, grocery sales in France fell by 4.3% in volume terms over the period from January to August 2023 (annual change). In the wake of Casino Group and many other retailers, Auchan Retail (sales 2022: €32.9 billion, including 7% of online sales) made B2B professional customers a key part of the roadmap. Under the leadership of Olivier Jaubert, Director of Strategy and Innovation, it has now launched the Auchanpro.fr website. This offers several hundred products including food...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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