[mind Retail info] Auchan Retail launches a website dedicated to B2B customers

Featured image of the article [mind Retail info] Auchan Retail launches a website dedicated to B2B customers

An article by Sophie Baqué

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Publication

17 November 2023 à 13h57

Updated on 20 November 2023 à 18h59

Reading time

2 minutes

Publication: 17 November 2023 à 13h57, Updated on 20 November 2023 à 18h59

Reading time: 2 minutes

In France, Auchan Retail has just launched Auchanpro, a website entirely dedicated to businesses. This B2B digital initiative, one of the first in the local supermarket sector, aims to secure business amid falling purchasing power of local households.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

17 November 2023 à 13h57

Updated on 20 November 2023 à 18h59

Reading time

2 minutes

Publication: 17 November 2023 à 13h57, Updated on 20 November 2023 à 18h59

Reading time: 2 minutes

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According to Kantar, grocery sales in France fell by 4.3% in volume terms over the period from January to August 2023 (annual change). In the wake of Casino Group and many other retailers, Auchan Retail (sales 2022: €32.9 billion, including 7% of online sales) made B2B professional customers a key part of the roadmap.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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