Miniso boasts record productivity in the U.S.A. with a focus on licensed products

China’s retailer Miniso (turnover: US$1.58 billion for the financial year to June 30, 2023, up 13.8% year-on-year) is banking on a range of licensed products, which appeal to Gen Z. These 100 products (Sanrio, Disney, Barbie, Marvel, Minions…) generated 40% of sales last year. The target is 50% by 2028. “Our goal is to become the world’s leading retailer of intellectual property products, and North America has a key role to play in achieving this,” said Bella Tu, VP of Miniso International.

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