In Casablanca, the owner of Morocco Mall has a vertical business strategy. We investigate how this mall keeps attracting tenants, despite mixed results.
In Casablanca, the Morocco Mall (70,000 sq.m GLA, 350 stores plus a cinema and an aquarium) ended the year 2016 with an occupancy rate of 90%, down from 94% in 2015. Traffic has yet to be been confirmed, compared to 18 million in 2015.
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