NATURA CHANGES THE BRAZILIAN BUSINESS MODEL

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12 January 2017 à 13h05

Updated on 10 May 2019 à 18h02

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2 minutes

Publication: 12 January 2017 à 13h05, Updated on 10 May 2019 à 18h02

Reading time: 2 minutes

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Publication

12 January 2017 à 13h05

Updated on 10 May 2019 à 18h02

Reading time

2 minutes

Publication: 12 January 2017 à 13h05, Updated on 10 May 2019 à 18h02

Reading time: 2 minutes

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To recover revenue growth and innovation, the direct-selling retailer Natura Cosmeticos aims to open a large number of stores in the next 5 years. “We are fully committed to direct sales. However, in the next 5 years we want to earn up to 15% of our revenue from other channels, compared with 2% today”.

The plan is announced in parallel with the appointment of João Paulo as C.E.O. He replaces Roberto de Lima who resigned after 2 years amid difficult market conditions. In the 9-month pe

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