Nike did not need Amazon… until now

An article by Sophie Baqué

Publication

26 July 2017 à 14h40

Updated on 6 November 2023 à 15h23

Reading time

2 minutes

Publication: 26 July 2017 à 14h40, Updated on 6 November 2023 à 15h23

Reading time: 2 minutes

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An article by Sophie Baqué

Publication

26 July 2017 à 14h40

Updated on 6 November 2023 à 15h23

Reading time

2 minutes

Publication: 26 July 2017 à 14h40, Updated on 6 November 2023 à 15h23

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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After having refused to sell via Amazon alongside its own retail channels, the sporting goods retailer Nike (sales of US$34.4 billion in the fiscal year to May 2017, up by 6%) has decided that it is now beneficial to work directly with Amazon’s market place. So far, Nike products have been widely available on Amazon but only via third-party channels, leading to a variable sales message and brand image. Mark Parker as Nike’s C.E.O. confirmed that Nike will work directly with Amazon, selling...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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