Nike did not need Amazon… until now

An article by Sophie Baqué

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Publication

26 July 2017 à 14h40

Updated on 6 November 2023 à 15h23

Reading time

2 minutes

Publication: 26 July 2017 à 14h40, Updated on 6 November 2023 à 15h23

Reading time: 2 minutes

An article by Sophie Baqué

Add mind Retail to your sources

Publication

26 July 2017 à 14h40

Updated on 6 November 2023 à 15h23

Reading time

2 minutes

Publication: 26 July 2017 à 14h40, Updated on 6 November 2023 à 15h23

Reading time: 2 minutes

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After having refused to sell via Amazon alongside its own retail channels, the sporting goods retailer Nike (sales of US$34.4 billion in the fiscal year to May 2017, up by 6%) has decided that it is now beneficial to work directly with Amazon’s market place.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

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