“No channel”, the credo of the younger generation

According to a survey by Fung Global Retail & Technology, Millennials (i.e. people born between 1980 and 2000) accounted for 27% of the total population in the combined U.S. and major European countries in 2014. This makes the group the 2^nd specific age segment after those born between 1960 and 1979. “People aged between 16 and 36 are now a consumer segment that is of growing value in most markets”, quoted the study. “Many Millennials have less financial stability than their elders, but...