Following the Belgian online store launch by Action last week with 150 products (already selling in Netherlands since 2021), Lidl has just launched an e-commerce website in France dedicated to non-food products. One third of the offer is seasonal. Here's how it works.
Lidl is responding to discount rivals such as Action, Stokomani or Noz. As in Spain, Poland and Belgium, Lidl’s French customers have deliveries of non-food products. The limited range includes 1,100 private labels items and should expand to 2,000 in July and 5,000 in the long term, with national brands. 65% of the offer is permanent (D.I.Y., gardening, furniture/decoration, home/kitchen, electronics, toys or fashion) and 35% is seasonal. A smartphone application is also due.
This non-food...
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