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The theme of retail media came to the fore at NRF 2024, with a day of dedicated workshops on 13 January and feedback from a number of players like Kroger, Ulta, and 7/11. Between onsite, offsite and in-store, mind Retail presents the key findings of the event, based on interviews with Christian Raveaux (Rewe), Marissa Jarrat (7/Eleven), Arnaud Lauga (Publicis Commerce), Jérôme Hamrit (Vusion Group), Sucharita Kodali (Forrester) and Tanguy Pincemin (Dunnhumby).
Key points
-In the U.S.A., the ROAS on the Walmart.com website has risen sharply in 18 months. Amazon’s has stagnated
-In the USA, “onsite” retail media is considered to have reached maturity and growth potential is mainly in “offsite”.
The overall market is converging towards in-store versions of retail media. However, there are major differences in terms of resources (screens, self-scanning media, trolleys, radio) and priorities differ between retailer
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