Between a decline in exhibitor numbers, visitors number and high costs, the outcome of NRF Europe 2026 proves mixed. For its part, the American National Retail Federation, owner of the trade show, remains vague about holding a European edition in 2027.
Last year, the first edition of NRF Europe, which aimed to create a major regional trade show hosted in Paris, brought together 500 exhibitors and 12,500 visitors. This year, the mobile app mentionned 287 exhibiting companies. This represents, according to our calculations, a 43%-decrease.
In its event report, the NRF does not communicate the number of visitors for the 2026 edition, which ended on September 17. “This edition welcomed thousands of retailers and sector partners from 70 countries,
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Article authors
Sophie Baqué
Chief Editor of mind Retail