In the U.S.A., Rent the Runway, Amarra and Old Navy are all seeing an unprecedented shift towards smaller sizes. The cause is often new anti-obesity treatments, popularised on TikTok, which are prompting some fashion retailers to review their range.
In the U.S.A., under the influence of influencers, 15.5 million people (or 6% of adults) have already used injectable anti-diabetic drugs, hijacked for their appetite-suppressant effect, according to the Gallup Institute. For 75% of them, GLP-1 drugs such as the anti-diabetic Wegovy or Ozempic (Novo Nordisk) are considered “very effective” for weight loss.
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
Sophie Baqué
Chief Editor of mind Retail