Pandora’s customised jewellery fuels growth

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19 March 2018 à 12h08

Updated on 10 May 2019 à 17h15

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1 minute

Publication: 19 March 2018 à 12h08, Updated on 10 May 2019 à 17h15

Reading time: 1 minute

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Publication

19 March 2018 à 12h08

Updated on 10 May 2019 à 17h15

Reading time

1 minute

Publication: 19 March 2018 à 12h08, Updated on 10 May 2019 à 17h15

Reading time: 1 minute

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To fuel growth, the Danish jeweller Pandora (sales of €3.1 billion in 2017 up by 15% in local currency) aims to modernise and diversify all designs and to add another 200 new stores this year. In 2017, the customised charm bracelets drove 75% of revenue and the firm “aims to become a full-fledged affordable jeweller with a business that will be a 50-50 split between charms and other jewellery (necklaces, rings and pendants)”, said the firm. Pandora recently appointed Francesco Terzo

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