In mid-November 2025, mind Retail analysed 50 French e-commerce websites using Wappalyzer to identify technologies installed on them. The result was 144 solutions were recorded, installed more than 700 times in total and grouped into 9 key categories. While almost all websites use analytics tools, 38% have a wallet and 20% a BNPL solution. This overview reveals the actual footprint of retail-tech and payment players within French e-commerce.
Mind Retail’s interest in tools and technological solutions applied to retail and e-commerce is not new. We already focused on funding-round overviews in retail tech, on annual barometers on e-commerce traction within grocery retail since 2022 alongside mapping partnerships between LLM providers and retailers. In mid-November 2025 we used the online service Wappalyzer to calibrate active technologies on 50 e-commerce websites operating in France. We identified dozens of retail-tech solutions ac
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Article authors
Aymeric Marolleau
Editor-in-Chief Data & Lab
Datajournalisme, économie et numérique. J’enseigne aussi le journalisme de données à l’EDJ de Sciences Po Paris.