Yesterday you announced the launch of b.connect, involving 5 French banks. How will this solution work on e-commerce sites?
Pierre Chassigneux: b.connect was created at the end of July 2024. We were inspired by France Connect, with the aim of bringing secure authentication (login/password) to the private sector, and more specifically to e-commerce. The aim is to offer e-tailers an authentication solution that allows customers to log in easily with just one click and without a password. In practical terms, b.connect will take the form of a login button on e-commerce websites and apps. Five banks are behind the initiative: BNP Paribas, Groupe BPCE, Crédit Agricole, Crédit Mutuel (via Euro-Information) and Société Générale, each holding a 20% stake. Altogether, these banks represent 42 million people in France.
Who are your partners?
This initiative also responds to a challenge of digital sovereignty and technological independence in a particularly sensitive context today.
