Publicis Commerce barometer : retail media takes root in brand-retailer relations

An article by Raphaële Karayan

Publication

12 January 2026 à 18h41

Reading time

2 minutes

Publication: 12 January 2026 à 18h41

Reading time: 2 minutes

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An article by Raphaële Karayan

Publication

12 January 2026 à 18h41

Reading time

2 minutes

Publication: 12 January 2026 à 18h41

Reading time: 2 minutes

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According to Publicis Commerce e-retail media barometer of 2025, from a sample of approximately 200 marketing, commerce and e-commerce French decision-makers and published on January 7, 2026, nearly 60% of advertisers will increase their budget dedicated to e-retail media in 2026, mostly by between 1 and 10%. Nearly 65% of advertisers invest in audience extension (off-site), a revenue lever that represents at least 20% of the e-retail media mix for nearly half of respondents. More than 90% judg

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Article authors
Featured image of the article Raphaële Karayan
Raphaële Karayan Editor-in-Chief Mind Media
Featured image of the article Raphaële Karayan

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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