Raphaële Karayan

Editor-in-Chief Mind Media

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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Rédactrice en chef de mind Media depuis septembre 2023, et responsable de la rubrique Marques et agences. Journaliste économique web et print avec 20 ans d'expérience, plus particulièrement dans les domaines de la Tech et de la transformation numérique, B2B et B2C. Passée par L'Usine Nouvelle, Usine Digitale, L'Express, L'Argus de l'assurance et le JDN. Diplômée de l'EM Lyon.

Latest articles by Raphaële Karayan

Criteo to launch Commerce Go self-service platform in late March 2026

The self-service element of the “Commerce Go” platform should be available by the end of the first quarter, Marc Fischli, Executive Managing Director EMEA at Criteo, told mind Media...

16 February 2026

Publicis Commerce barometer : retail media takes root in brand-retailer relations

According to Publicis Commerce e-retail media barometer of 2025, from a sample of approximately 200 marketing, commerce and e-commerce French decision-makers and published on January 7, 2026...

12 January 2026

Valiuz and Infinity Advertising formalise alliance

The retail media agencies of the Mulliez Family Association (AFM, owner of Auchan Retail) and the Mousquetaires Group (Intermarché) announced the finalisation of a merger, which will be...

15 September 2025

Generative AI: according to MIT, 95% of projects do not deliver ROI

According to an MIT study conducted as part of the NANDA project, dedicated to the Internet of AI agents and published in mid-August, 95% of pilot projects carried out by companies and public...

8 September 2025

Can financial services’ offensive in the advertising arena hit the mark?

In 2024, banking and payment companies have agreed to invest in the retail media market. Like e-retailers, they are looking to leverage their 1P data, coveted for targeting capabilities in...

9 May 2025

‘Yes Advertising’: why it is over

By deciding to stick with the old Stop Ad system, the French government is avoiding legislation in a market that has already regulated itself. Nicolas Ruchon, Director of WellPack, and Henri-Noël...

24 April 2025

TikTok Shop arrives in France, Germany and Italy

TikTok announced the launch of TikTok Shop in France, Germany and Italy on March 31. The service is now available in 15 countries. The shopping features are directly integrated into the videos in...

28 March 2025

In 2024, E.Leclerc and Lidl were the 2 biggest French advertisers

On March 6, 2025, Kantar Media presented the Top 100 Advertisers 2024, revealing that they now account for 46% of investments in the multi-media advertising market (press, radio, TV, OOH, cinema...

13 March 2025

Infinity Advertising becomes a wholly-owned subsidiary of Mousquetaires

Infinity Advertising, the joint advertising agency that has been marketing the retail media offerings of Intermarché and Casino supermarkets since 2021, announced on February 14 a purchase...

19 February 2025

Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available...

10 January 2025

Retail media: Valiuz joins the Leroy Merlin and Saint Maclou banners

On January 2, Valiuz, the retail data alliance that includes Decathlon, Auchan, Boulanger, Alinea, Electro Depot, Kiabi and Norauto chains, announced the integration of Adeo Retail Media (Leroy...

8 January 2025

The U.S.A Department of Justice wants to dismantle Google

On October 8, 2024, the U.S. Department of Justice (DOJ) published initial proposals for remedies to break up Google‘s alleged illegal monopoly of the search and sponsored links market. The...

14 October 2024

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What you absolutely must read this week

The essential content of the week selected by the editorial team.

Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion

As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...

11 September 2026

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era

With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...

9 September 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

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What readers clicked on the most last month.

1

Before an IPO, Shein forced to reveal margin erosion in 2025 and impact of US tariff shock

Made public ahead of a Hong Kong listing planned for September, Shein’s financial documents, seen by mind Retail, confirm the shift experienced by the fast-fashion retailer. Despite a 8% sales...

21 August 2026

2

O’Boticario rolls out AI diagnostics across 4,000 stores with Haut.ai

On August 18, Brazilian cosmetics retail chain O’Boticario (2025 GMV up by 6.7%) announced the deployment of skin analysis technology provided by Estonian start-up Haut.AI. It will be rolled...

21 August 2026

3

Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”

The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...

10 September 2026

4

ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending

By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...

10 September 2026

5

Walmart finally accepts in-store payments with Apple Pay and Google Pay

Sanctioned by financial markets after a sharp US slowdown in Q2, Walmart is reviewing a checkout strategy. Abandoning a rejection of technological giants, the group is rolling out Apple Pay and...

24 August 2026

6

Why Shein emits twice as much CO2 as Inditex for equivalent revenue

On the occasion of an IPO, Shein revealed a carbon footprint of 25.5 million tonnes of carbon dioxide in 2025, up by 20% compared to a reference year. For an equivalent sales level, the fast...

3 September 2026