Pure players and gyms are the top demand in U.S. malls

In Los Angeles, the new Century City mall from Westfield (120,800 sq.m GLA) houses an array of retailers who were created online, including Sugarfina (candy), Bonobos and Untuckit (fashion), Warby Parker (glasses) and Amazon Books. In the U.S.A., mall owners do not hesitate to replace struggling retailers by new brands selling to younger consumers, like those mentioned above and also Blue Nile, Indochino, Peloton, Honest Co., etc. For example, the Indochino brand (specialising in cu