Rain Compact Store, the Concept of the Month

Minimum sales area, very limited products and no inventory. In Copenhagen, the Norwegian outdoor clothing brand Norwegian Rain opened its first 20 sq.m. store in November, offering only 6 models of raincoats (2 for men, 2 for women and 2 unisex models, between €700 and €1,000 each). Created in 2009 by Alexander Helle and T-Michael, in Bergen, one of the wettest cities in Europe, the brand offers clothing especially developed for rough weather, all under a Japanese influence with a minimalist ae