Rains travels from Denmark to the U.S.A

The fast-growing fashion retailer Rains (selling raincoats and waterproof backpacks) opened a first U.S. store on Lafayette Street in Soho, New York. Rains also runs standalone stores in Aarhus, Copenhagen, Paris and Antwerp plus corners in department stores. Products combine functionality (coated polyester fabric) with a minimalist modern design from Scandinavia.