“Recruiting Millennials, retaining the richest”

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17 November 2017 à 17h32

Updated on 10 May 2019 à 17h29

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1 minute

Publication: 17 November 2017 à 17h32, Updated on 10 May 2019 à 17h29

Reading time: 1 minute

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Publication

17 November 2017 à 17h32

Updated on 10 May 2019 à 17h29

Reading time

1 minute

Publication: 17 November 2017 à 17h32, Updated on 10 May 2019 à 17h29

Reading time: 1 minute

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Amex is striving to retain brand loyalty and previous cachet amongst U.S. millennials (25 to 34 year-old) whilst only selling to the most affluent. This is the aim of Stephen Squeri, new C.E.O. of Amex. His premium payment cards face strong competition from other banks and new fin-tech companies such as Adyen, Circle and Square who bring next generation payment services. Meanwhile, the payment service company PayPal from the Silicon Valley has outgrown Amex by market value.
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