Lego, the famous retailer of construction games (turnover 2019 €5.2 billion, 570 stores) is stepping up investments to protect our planet. Anne Besson, Marketing Director of Lego France, Iberia and Portugal, explains why to Global Retail News.
On September 15th, Lego announced an additional €400 million towards carbon neutrality within 3 years. Why is this so important?
It’s a huge investment. However, this corresponds to our values as a retailer, which is aimed at children. Lego does not seek to make a consumer pay for this. Our role is to help them to be eco-responsible and committed to societal actions (editor’s note: parity, visually impaired). For example, the brand invests 25% of profit in the Lego Foundation, which works...
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