Recycling, environment: Lego invests €400 millions in R&D

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5 October 2020 à 10h28

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Publication: 5 October 2020 à 10h28

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Lego, the famous retailer of construction games (turnover 2019 €5.2 billion, 570 stores) is stepping up investments to protect our planet. Anne Besson, Marketing Director of Lego France, Iberia and Portugal, explains why to Global Retail News.
Add mind Retail to your sources
Publication

5 October 2020 à 10h28

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2 minutes

Publication: 5 October 2020 à 10h28

Reading time: 2 minutes

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On September 15th, Lego announced an additional €400 million towards carbon neutrality within 3 years. Why is this so important?

It’s a huge investment. However, this corresponds to our values as a retailer, which is aimed at children.

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