Five years after the creation of the CPTPP trade agreement with the U.K., Canada, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Chile, Mexico and Peru, Vietnam is entering a phase of economic easing. Since 15 January, with the lifting of the Economic Needs Test (ENT), it has made it easier for retailers from the 11 other Member States to establish themselves in a market of 100 million potential customers.
The ENT was compulsory for foreign retailers who opened stores...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.