“Since November 2016, the Neiman Marcus department store in San Francisco has an innovative new tenant. Rent The Runway is a rental service offering lower-priced fashion options for women. The “shop-in-shop” covers 280 sq.m and offers a range of women’s items to rent, with daily stock rotations to keep the range fresh, combined with make-up and accessories for sale. Shoppers can try on before renting dresses, coats and jewellery from more than 400 high-end designers such as Diane von...
Rent the Runway, The Concept of the month
“Look at the dress I rented at Neiman Marcus!” Neil Stern, Senior Partner at McMillan Doolittle, explains this amazing U.S. innovation.
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