RETAIL-CONTAINERS EXPAND IN SUB-SAHARAN AFRICA

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14 March 2017 à 21h03

Updated on 10 May 2019 à 17h57

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2 minutes

Publication: 14 March 2017 à 21h03, Updated on 10 May 2019 à 17h57

Reading time: 2 minutes

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Publication

14 March 2017 à 21h03

Updated on 10 May 2019 à 17h57

Reading time

2 minutes

Publication: 14 March 2017 à 21h03, Updated on 10 May 2019 à 17h57

Reading time: 2 minutes

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In Senegal, the Decathlon sporting goods retailer (sales of €10 billion in 2016 up by 12% in total) opened a very untypical store in Dakar in December 2016. This 70-sq.m unit within a container is adjacent to the very popular football of Sacré Coeur. “The idea is to have closer contact with future Decathlon sportsmen to build our business model in Senegal,” said Pape Faye, Director of Decathlon-Senegal. As sporting goods are often limited to expensive, counterfeit or second-hand products in...

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