At the age of agentic commerce, personalising recommendations becomes a key performance sales lever for marketplaces. At the AI Day organised by France Digitale in Paris, Mirakl detailed the functioning and results of Mirakl Ads, a machine-learning powered ad-server solution designed to maximise retail media revenue while improving the relevance of recommended products.
As generative AI increasingly drives personalisation in e-commerce recommendations, Mirakl explained at AI Day, on Tuesday February 10, 2026 in Paris, how Mirakl Ads works. This solution, which aims to maximise advertising revenue on marketplaces, also ensures that a customer enjoys a personalised, smooth e-commerce experience that maximises sales conversion. “In general, the advertiser pays the marketplace only when there is a click on the ad”, explained Clément Labrugère, Data Lead Science at Mirakl, alongside Mehdi Elion.
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Article authors
Sophie Baqué
Chief Editor of mind Retail