Following the Publicis Retail Morning conference held in Paris, Mind Retail synthesizes the stakes of retail data in an Essential format: market panorama, key figures, recent announcements, challenges and opportunities on the side of brands and retailers and overview of the key retail media players.
The context
Retailers like Walmart, Tesco or Carrefour are historically very advanced in terms of transactional data from store operations. However, alongside the growth of e-commerce (28% of retail sales in the UK in 2020 and 13% in France), this data has become much richer. Retailers are more aware of the rich potential and want to monetise it to further develop a targeted retail media strategy. Such a data has considerable value for brands eager to improve their promotional campaigns. Retail
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