Retail Media: Loblaw aims to accelerate in-store with Stratacache

Featured image of the article Retail Media: Loblaw aims to accelerate in-store with Stratacache

An article by Morgane Monteiro

Publication

20 October 2025 à 10h39

Updated on 27 October 2025 à 15h26

Reading time

1 minute

Publication: 20 October 2025 à 10h39, Updated on 27 October 2025 à 15h26

Reading time: 1 minute

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An article by Morgane Monteiro

Publication

20 October 2025 à 10h39

Updated on 27 October 2025 à 15h26

Reading time

1 minute

Publication: 20 October 2025 à 10h39, Updated on 27 October 2025 à 15h26

Reading time: 1 minute

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During Advertising Week in New York, the Canadian food retailer Loblaw (2024 turnover: 44.8 billion dollars, up by 2.5% year-on-year) announced on October 8, that it would strengthen a network of digital screens in stores to boost advertising activity. To achieve this, the group is relying on a 15-year partnership with Stratacache (Scala, PRN, Idklic, Walkbase, etc.). At the end of 2024, Loblaw had 2,000 screens across 700 of 2,492 stores. ‘Screens will be installed in hundreds of new...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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