The recent partnership between Mirakl and Havas has put the spotlight once again on the digital marketplaces provider's retail media offering, which combines technology and advertising network. A year after the roll-out, Mirakl Ads now needs to sign up with leading retailers, in a highly competitive market.
In July 2023, the latest figures from E-Advertising Observatory confirmed the strong momentum of the retail media sector in France : revenue jumped by 15% in the first half 2023 to €498 million. One year ago, in November 2022, online marketplaces provider Mirakl announced it was positioning in this segment, following on offerings developed by retailers themselves (such as Retailink, CDiscount Advertising) and adtechs (Unlimitail, Kamino Retail, PromoteIQ, Criteo). Mirakl Ads is a...
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