In July 2023, the latest figures from E-Advertising Observatory confirmed the strong momentum of the retail media sector in France : revenue jumped by 15% in the first half 2023 to €498 million. One year ago, in November 2022, online marketplaces provider Mirakl announced it was positioning in this segment, following on offerings developed by retailers themselves (such as Retailink, CDiscount Advertising) and adtechs (Unlimitail, Kamino Retail, PromoteIQ, Criteo). Mirakl Ads is a combination of both technology and an advertising agency for retail media. This solution has only been available since mid-2023.
Capitalising on e-commerce experience
The stated ambition for Mirakl Ads is to enable the Mirakl’s customers to monetize their retail media inventories, but also to target retailers working with another marketplace platform and looking to increase their retail media revenue, whatever their size.