Retail media: PayPal creates an advertising division headed by an ex-Uber

Featured image of the article Retail media: PayPal creates an advertising division headed by an ex-Uber

An article by Caroline Soutarson

Publication

31 May 2024 à 14h53

Updated on 3 June 2024 à 16h38

Reading time

1 minute

Publication: 31 May 2024 à 14h53, Updated on 3 June 2024 à 16h38

Reading time: 1 minute

An article by Caroline Soutarson

Publication

31 May 2024 à 14h53

Updated on 3 June 2024 à 16h38

Reading time

1 minute

Publication: 31 May 2024 à 14h53, Updated on 3 June 2024 à 16h38

Reading time: 1 minute

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PayPal (427 million active accounts in Q1 2024, for 6.5 billion transactions) is to launch an advertising sales platform, PayPal Ads. Based on users’ transactional and behavioural data covering income and business travellers, the new unit will be run by Mark Grether, former Head of Advertising at Amazon and Uber. Brands will use PayPal data to target consumers with ads, which could be displayed on other websites or connected TVs. “Users will see their data included in the new network by...

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Article authors

Featured image of the article Caroline Soutarson

Caroline Soutarson Head of the “Mind Fintech” section

Featured image of the article Caroline Soutarson

Cheffe de rubrique Investissement et référente data chez mind Fintech

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